The driving force behind that outperformance is an improved product. We had a pretty aggressive plan in place and we’ve been able to outperform that plan,” LinkedIn CEO Jeff Weiner told Bloomberg News in a September television interview. “Things have certainly exceeded our expectations. That’s a 28 per cent increase from the year before. ![]() In the fiscal year that recently ended, LinkedIn generated US$6.8 billion in revenue. ![]() LinkedIn’s user base has grown by nearly 50 per cent since the deal was announced - from roughly 433 million users to more than 645 million. Three years later, there are signs the bold move has paid off. “I certainly think that the value of the two companies, combined, is greater than the two by themselves,” Microsoft co-founder Bill Gates told Bloomberg News in a television interview after the deal was announced. It was the largest acquisition in company history. made headlines when it acquired LinkedIn Corp. So one most hopeMicrosoft will try to maximise the best material and refashion the layout so it provides a more user-friendly experience.In 2016, Microsoft Corp. The key word is ‘produces’ – it doesn’t steal and redirect, though it does perform those acts admirably – it allows users to create material that intellectually nourishes.Īdmittedly, a lot is poor, some of it is blatant advertorial and there is a creep towards the banalities of Facebook. What LinkedIn does – as opposed to, say, Facebook – is it produces content people want to read and, who knows, may pay for. Reid Hoffman who helped create LinkedIn 13 years ago, stands to make $2.8 billion from his 11% share.Īfter pornography, gambling and shopping, content is the most valuable service internet companies provide. Like all the best digital media companies, LinkedIn has pivoted smartly to ensure its original raison d’etre – a job-seeking social networking site – has morphed into something more powerful, which perhaps its founders hadn’t anticipated. He opined that whilst LinkedIn is a ‘fact of life’ it’s also the ‘dull cousin’ of Facebook, ‘tolerated rather than loved and forgotten once we leave the office.’ Here’s one business report I read from a journalist on the Daily Telegraph. It will know customers better than ever.īut some don’t get it. And, second, as a relationship management tool, the content of which Microsoft can use for cross-marketing purposes. The real value of the site is two-fold.įirst, as a content-publishing platform in which key executives can expand networks, influence and opportunities. But I’m sure that Nadella, like me, knows that's all fluff. Yes, I was also told that Lucinda has a new job, somebody I once met ‘likes’ a goofy video and also that an unnamed figure from the market research industry has been looking at my profile. And I was sent a piece from Henry Blodget, CEO of Business Insider about why the wages slump means it’s time for a ‘better capitalism.’ I learned from one of GSK's most senior executives how corporate leaders can transform their skills between America, Japan and the UK. So this morning I switched on to read a fascinating statistical analysis by one of Britain’s top economists, of why the top tier of British soccer is destined for a period of upsets as the also-rans catch up on the winners. An eBook From Forbesįrom PCs to vaccines, find out how Bill Gates made his mark on the world. ![]() Bill Gates: Beyond Microsoft, Money, Malaria.
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